IT’S “ALL” IN THE DETAIL
ProjectWorks Skill Sets Exceed Client Expectations
ProjectWorks latest development for the company and one of the proudest and best received so far, was for Charlotte’s “Goddess Cleansing Ritual 2” product launch at the Charlotte Tilbury flagship store in Covent Garden and at Westfields shopping centre in London.
In order to produce a true reflection of the products, attention to detail was going to be essential. Cad creasing the top of the tube to represent the welded top perfectly illustrated the real thing. Expertly engineered card was tested and prototyped to ensure the shape of the tube was an exact match, with curves which card does not want to naturally do.
Brand colours are critical and although we had pantone references to work to, the actual product was slightly translucent. Extensive digital colour testing and tweaking was done to perfectly match the colours and vibrancy of the Goddess Ritual Tubes.
“The project took just one week from brief to delivery, development, prototyping & creation was completed and delivered on target & in plenty of time for the product launch.”ProjectWorks