Client: CHARLOTTE TILBURY
CHARLOTTE TILBURY | Creative Production
Hats off to this amazing woman and her hard work in creating products that are the talk of the town and on everybody’s lips.. quite literally. This iconic brand stormed onto the market a few years back, revolutionising the cosmetic industry. Backed by a fantastic marketing team, it continues to go from strength to strength.
We were approached in the early stages to develop more sustainable solutions for instore VM and POS. Predominantly, as with most of what we do, card and paper were used to create the products. Where more rigid substrates where a necessity, polypropylene, a more sustainable PVC substrate was incorporated to achieve the desired results. The conclusion.. a multitude of more sustainable hand fabricated product props that are dramatically more cost effective than other less sustainable solutions.
After more than 20 years in the fashion and beauty industry – Charlotte Tilbury, the world’s most sought after make-up artist – has launched her own eponymous range of makeup and skincare. The Charlotte Tilbury beauty range launched in the UK in September 2013 to record-breaking results and critical acclaim.